Quincy Jones was a local community organizer and activist with a heart of gold. His charge has always been aimed at how he can make his community a better place. When the call came for him to get involved with politics, he headed to it, but now he had to look the part.
Jones is a community voice and role model but hasn’t been seen as a politician. For his first foray into the arena, he tapped Saga because we understood how to help create the look but also stay true to the values.
What We Did
We gave Quincy a soft reboot. Helping him update his image, wardrobe and visuals to show that he was serious. We focused on a simple photoshoot, brand identity, and website completely with styling and support for copy. This was a new and improved Quincy, but it remained rooted in his community.