Live Cycle Delight
Train. Sweat. Restore.
Cycling is taking the world by storm. It’s an exciting entry in the world of fitness and the intense and charismatic Amina is making a splash in Detroit as a fitness expert and community ambassador.
Challenge
Amina's dream was to create a brand that harnessed the authenticity of Detroit and provided a level of experience and class that was expected from a national brand. She combined Cycling, Yoga, and TRX to give her clients a balanced fitness and life experience. Live Cycle Delight is a brand that is all about balance.
What We Did
Brand Strategy
Creative Direction
Narrative
Strategy
Saga managed the vision, the story, and consulted on how to create a brand that brought true intensity, elevated the narrative, and brought together a team to create an identity that brought Live Cycle Delight to life.